Asset Finance

Consumer Finance

Motor Finance

Behavioural Economics: its application to consumer finance


The FCA has expressed significant interest in the implications of behavioral economics for the
regulation of consumer finance. Behavioural economics is a method of economic analysis that applies psychological insights into human behaviour. This half-day course provides a comprehensive introduction, and then – through interactive case studies – gives examples of how behavioural economics can be applied by firms. Its applications range from reviews of product governance to the mitigation of conduct risk.

By the end of the course, delegates will:
• Have a strong understanding of behavioural economics in the context of consumer finance and financial services markets.
• Be able to apply the lessons of behavioural economics to their company and customers, and be aware of potential risks that can be managed so as to mitigate conduct and compliance risk.